IT Cosmetics recently revealed brand new products at an unforgettable interactive makeup playground in NYC! As guests entered the beauty expo, they had to go through a waterfall and greeted by a tower of one of IT Cosmetics’ newest launches, Confidence in a Cleanser. The experience was like that of American Girl, Toys “R” Us and the LEGO Store in NYC, or Hamleys in London — but beauty products, instead of toys. The largest beauty exhibit displayed IT Cosmetics’ latest and greatest collection at a breathtaking 30,000 square foot venue. Some of IT Cosmetics newest products that were big hits showcased at the beauty event were Brow Power Powder, Confidence in a Cleanser, Bye Bye Pores Blush — just to name a few.

What I especially admire and love about IT Cosmetics is that it was founded by a smart and young female entrepreneur, Jamie Kern Lima. This prestige cosmetics line helps those who have problem skin such as Jamie herself, who has rosacea (a hereditary skin condition that causes blotchiness and redness). She worked with plastic surgeons to develop clinically proven, problem-solving products that uses anti-aging technologies and skin friendly ingredients. Like everyone else, Jamie desires beautiful skin, so she concentrated on products that she strongly believes will change women’s lives.

Do you have rosacea, blackheads, acne, ashy and dry skin, dark circles, or large pores? Then you must try IT Cosmetics, which is also loved by celebs. Some of Jamie’s favorite products are: Bye Bye Under Eye Concealer, Your Skin But Better™ CC+ Cream, SPF 50+ Physical Only Sunscreen. It’s sold at itcosmetics.com, QVC, Sephora, and now at Ulta.

Here’s a sneak peak of the new fall launches from IT Cosmetics.

1.  Aging & Dry Skin: Confidence in a Cleanser
2. Dark Circles: Bye Bye Under Eye Concealing Pot
3. Pores: Bye Bye Pores Illumination and Bye Bye Pores Blush in Sweet Cheeks
4. Lines & Wrinkles: Bye Bye Lines Foundation
5. Blemishes & Acne: Bye Bye Breakout Concealer and Bye Bye Breakout Powder
6. Sparse Lashes: Superhero Liner
7. Brow Drama: Brow Power Powder, Brow Power Pomade and Heavenly Luxe Brow Power Brush
8. Redness: Bye Bye Redness Treatment Moisturizer, Bye Bye Redness Shade Extensions, Transforming Porcelain Beige and Transforming Light Beige and Bye Bye Redness Correcting Powder
9. Dull Skin: CC+ Airbrush Perfecting Powder Illumination SPF 50+
   Perfect Lighting Radiant Touch Magic Wand

In addition to Lifestyle411, Bevs Lim also contributes to Thrive Global and Huffington Post.