Featuring international supermodel Behati Prinsloo Levine
Prestige skincare brand SK-II partners with supermodel Behati Prinsloo Levine to document her skin transformation journey to her next spotlight moment! SK-II’s next big beauty campaign is #OneBottleAwayFrom will feature films, which can be found here. It stars three celebrities: supermodel Behati Prinsloo Levine, singer Choi Soo Young from K-Pop group Girls Generation (SNSD) and up and coming Chinese actress Li Qin embarking on the challenge of transforming their skin with just a bottle of the brand’s iconic SK-II Facial Treatment Essence as they work toward their next moment in spotlight.
In a highly personal and intimate skin transformation journey featuring personal social media feeds, Behati reveals her experience as she tries SK-II Facial Essence Treatment for the first time in preparation for a unique TV appearance. To follow Behati’s @SKII #OneBottleAwayFrom journey visit here.
SK-II also plans to enlist beauty influencers to join in the journey alongside Behati. Consumers can follow the hashtag #OneBottleAwayFrom to witness the skin transformations in real-time as each influencer counts down the days to her spotlight moment with her bottle of Facial Treatment Essence on Instagram, Twitter and Facebook.
“As a brand that thrives on staying at the forefront of digital storytelling, we are thrilled to be partnering with Behati, Soo Young and Li Qin on this new campaign. These three talented personalities not only have a great relationship with their fans but more importantly, bring authenticity to their content with their unique voice on social media. We are excited to join them as they embark on their special #OneBottleAwayFrom journey of skin transformation in preparation for their next spotlight moment.” – Sandeep Seth, Marketing Director, Global SK-II
About SK-II Facial Treatment Essence: Since the discovery of Pitera™ over 35 years ago, SK-II’s iconic Facial Treatment Essence has helped millions of women around the world achieve crystal clear skin. SK-II’s signature ingredient Pitera™ contains over 50 micro-nutrients that helps condition skin, lock in moisture from within over time and soothes skin concerns caused by external aggressors such as UV and pollution. SK-II Facial Treatment Essence’s concentrated and carefully balanced formula of 90% Pitera™, vitamins, amino acids, minerals and organic acids help transform skin’s five dimensions– reducing the appearance of wrinkles, giving a more refined skin texture, leaving less visible spots, improving firmness and elevating radiance.
About SK-II: For more than 35 years, SK-II has touched the lives of millions of women around the world by helping them to #changedestiny through the miracle of crystal clear skin and life. The fascinating story behind SK-II began at a sake brewery in Japan, where scientists noticed the elderly workers had wrinkled faces, but extraordinarily soft and youthful-looking hands. These hands were in constant contact with the sake fermentation process. It took years of research for scientists to isolate the signature ingredient Pitera™, a naturally-derived liquid from the yeast fermentation process. Since then, SK-II with Pitera™ has become a special secret shared by celebrities such as Cate Blanchett around the world, transforming skin along the five dimensions of texture, radiance, firmness, spot control and wrinkle resilience critical to crystal clarity. A leading skincare brand in 13 markets, SK-II continues to deliver the transformative power of crystal clear skin and life through well-loved products including the Facial Treatment Essence, R.N.A.POWER and GenOptics Aura Essence.