Jamie Kern Lima invites IT Girls and IT Guys to take the #ITCCchallenge!

Everyone should brave and join the IT Cosmetics #ITCCchallenge. It’s a global movement to celebrate your most beautiful you by sharing your “before and after” using CC+ Cream SPF 50+ to support IT Fighters and IT Survivors everywhere. For every #ITCCchallenge post, IT Cosmetics will donate $1 to Look Good Feel Better to help women face the appearance-related side effects of cancer with confidence. The campaign kicks off Thursday, September 28th with Jamie at Sephora 34th Street celebrating the brand’s one year anniversary and expansion to all Sephora locations, and continues through the end of November!

Jamie Kern Lima invites IT Girls and IT Guys everywhere to take the #ITCCchallenge by trying CC+™ Cream SPF 50+ and sharing their real results on social media. For every “before” and “after” #ITCCchallenge post, IT Cosmetics™ will donate $1 to Look Good Feel Better to help women face the appearance-related side effects of cancer with confidence. This social campaign builds upon IT Cosmetics’ longstanding partnership with Look Good Feel Better, where IT has donated over $27 million in products to date!

“From day one of IT Cosmetics, our mission has been to change the lives of everyone we meet through our products and message, and to give back in a big way and we’re excited to take that to a whole new level of impact,” says Kern Lima. “We’d love for you to join us in kicking off the #ITCCchallenge — a social media global movement celebrating confidence, celebrating your most beautiful you, and making a difference in the lives of women in the fight of their lives battling cancer! Please take the CC+ Challenge and spread the word! Here’s to changing lives in a big way together!”

Lucky attendees will be among the first to experience IT Cosmetics’ brand-new products, Miracle Water and Secret Sauce, which are available exclusively at Sephora. Miracle Water is a must-try for post summer skin, as this is your 3-in-1 skin-brightening radiance booster, anti-aging treatment essence and skin-softening micellar cleanser. Secret Sauce is your clinically advanced moisturizer that instantly transforms your skin and leaves it appearing radiant, healthy and smooth.

In addition to Lifestyle411, Bevs Lim also contributes to Thrive Global and Huffington Post.