The holidays are finally here. It’s not just about getting that great looking pair of shoes, designer bag or the latest smartphone — it’s also about being with loved ones. Whether it’s baking Grandma’s infamous yummy cookies, dressing in matching pajamas or simply hanging around the Christmas tree, the holidays are about spending time with family and friends. Recently, T.J.Maxx, Marshalls and HomeGoods discovered a family that had a particularly remarkable story and captured content that truly encapsulates this sentiment and will definitely get everyone in the holiday spirit. Check out the video here.
The sweet and touching video takes a look at an extremely close-knit, positive family with two selfless parents that run their own psychology clinic and a household with two children. They have a vibrant eight year old Ayana and an outspoken four year old son, RJ. About a year and a half ago their lives were flipped upside down when Ayana was diagnosed with Stage Four Neuroblastoma. They are still adapting to their “new normal” by living life in the moment and cherishing every moment. When T.J.Maxx, Marshalls and HomeGoods learned that Ayana spent most of the days leading up to Thanksgiving and Christmas in the hospital undergoing treatments, they wanted to do make sure this holiday was different!
This video is so touching that it will give viewers goose bumps. It comes on the heels of a holiday campaign from the brands that is focused on Bring Back the Holidays, by reimaging a world where the holidays are about people, not the presents. Consumers may have seen their ad spot —Bringing Back the Holidays and they launched a Twitter campaign aimed at literally bringing people together for the holidays. Everyone is so busy with work, that they sometimes may forget about their family and loves ones. This holiday, be sure to take the time to cherish those precious moments with all your family and friends and be grateful for the wonderful things in life.
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