Go ahead -and flaunt your sexiest pout in honor of National Lipstick Day with irresistible shades from Charlotte Tilbury, VIOLET GREY and Apa Beauty. Below are four different shades that are perfect test drive this Friday, July 29, in celebration of beauty’s most exciting day of the year!

First, for the ultimate lip preparation, gently scrub lips with the Apa Lip Loofah ($18) – its combination of jojoba oil, shea butter, orange peel, sugar and sweet almond seed helps buff away dull skin for a smooth and soft pout. 

FOR A TRENDY CHOCOLATE-COLORED POUT: Look no further than Serge Luten’s Water Lip Color in 5 Terre d’Ombres ($65). Serge Luten launched his own take on the ‘90s classic, a water-based gel stain with a unique, natural, satiny finish, available exclusively at VIOLET GREY. Whether you do a one-swipe, barely-there flush or layer it up for a bolder finish, consider it the modern take on the old-school pout of choice. 

FOR A DARING PLUM LIP: Feeling bold? Try Charlotte Tilbury Hot Lips in Hel’s Bells ($32) named after British actress, Helena Bonham Carter. A rich, magical magenta-mulberry inspired by Helena’s quintessentially British style; eccentric and a total one-of-a-kind. Wine-hued lipstick completes her dreamy-gothic, eclectic look. 

FOR THE PERFECT PINK KISS: Fallen from the lipstick tree, Charlotte Tilbury K.I.S.S.I.N.G in Coachella Coral ($32) will plump your pout to pink perfection. Glide and contour this product over your lips for a hydrated, luminous finish. To complete the perfect pink kiss, first line you’re lips with Charlotte’s Lip Cheat in Pink Venus ($22) and finish with her heavenly Lip Lustre in Portobello Girl ($22). 

FOR A CLASSIC TAKE ON RED: Master the classic Hollywood lip with Charlotte Tilbury Matte Revolution in Red Carpet Red ($32) to create an irresistible and visibly fuller lip. Precise application, longevity and glowing pigments are some of the benefits of this luxurious lipstick.

* Bevs Lim also contributes to Huffington Post.