SK-II New Global Campaign Face the Wild and Face the Camera

SK-II New Global Campaign Face the Wild and Face the Camera

National Geographic and four women went to four most extreme corners of the earth to put their skin to the test.

Many people rather test out a prestige skincare product before they spend their hard-earned money on it. Well, these four brave women took the absolute far out test! In a new series of short vignettes (view teaser video here) by SK-II with National Geographic, four celebrities from around the world traveled to some of the most extreme and beautiful places on earth. They actually put themselves and their skin to the test with Facial Treatment Essence. What’s special about this facial essence, is that it contains more than 90% Pitera, which is a clear liquid that’s rich in vitamins, amino acids, minerals and organic acids. This miracle liquid was discovered more 35 years ago in Japan that helps deliver beautiful, crystal clear skin, diminish wrinkles and improve firmness.

The series, which launches today, comprises of four riveting short compositions following the unique adventures of four loyal SK-II users and female celebs, as they subject their skin to the perils of some of the world’s toughest environments from the Yanbaru jungle in Okinawa, Japan to the Anza Borrego Desert in America. These four brave women are:

  • Chiara Ferragni, global fashion icon
  • Kasumi Arimura, award winning Japanese actress
  • Nini, celebrated Chinese actress
  • Lee Siyoung, top South Korean actress and national boxer

In “Face The Wild,” follow Hannah Reyes, National Geographic Explorer as she documents and explores diverse ecosystems, topographies and cultures with each of the four celebrities in extreme conditions such as sub-zero temperatures, harsh UV, dryness, sweltering heat and pollution.

In “Face The Camera,” celebrities bravely take on a one of a kind on-location beauty shoots with notable fashion photographers — Jesper Mcilroy and Kirk Cheung to see if their skin truly withstood the test of the environments with the help of SK-II’s Facial Treatment Essence.

SK-II: Face the Wild | Face the Camera ft. Chiara Ferragni. Photo courtesy of SK-II and National Geographic, used with permission.
SK-II: Face the Wild | Face the Camera ft. Chiara Ferragni. Photo courtesy of SK-II and National Geographic, used with permission.

Chiara Ferragni, global fashion icon, undergoes a stressful expedition to explore the ancient topography of the parched and scorching Anza Borrego Desert, one of the most arid places in Western America, fighting dehydration, dizziness and dry heat. Watch her extreme expedition here.

SK-II: Face the Wild | Face the Camera ft. Kasumi Arimura. Photo courtesy of SK-II and National Geographic, used with permission.
SK-II: Face the Wild | Face the Camera ft. Kasumi Arimura. Photo courtesy of SK-II and National Geographic, used with permission.

Kasumi Arimura, top Japanese actress and SK-II brand ambassador, battles harsh UV, sweltering heat and biting insects on a photo assignment in the oppressively hot and dense Yanbaru jungle in Okinawa, Japan. Watch her expedition and extreme experience here.

SK-II: Face the Wild | Face the Camera ft. Nini. Photo courtesy of SK-II and National Geographic, used with permission.
SK-II: Face the Wild | Face the Camera ft. Nini. Photo courtesy of SK-II and National Geographic, used with permission.

Nini, top Chinese actress and SK-II brand ambassador, endures a challenging trek through a frozen and moisture-less mountain range in Northern China, subjecting her skin to the tortures of bitterly cold sub-zero temperatures and arid conditions. Watch her extreme expedition here.

SK-II: Face the Wild | Face the Camera ft. Lee Si Young. Photo courtesy of SK-II and National Geographic, used with permission.
SK-II: Face the Wild | Face the Camera ft. Lee Si Young. Photo courtesy of SK-II and National Geographic, used with permission.

Lee Si Young, top Korean actress and national boxer, ventures into one of the most stunning but dangerous locations on earth—Indonesia’s active Ijen Volcano taking on the strains of harmful sulfuruous fumes. Watch her extreme expedition here.

The Proof of Pitera™

SK-II Facial Treatment Essence is made up of over 90% Pitera™, a natural bio-ingredient containing vitamins, amino acids, and minerals. Pitera™ helps skin retain its natural functions, so your skin stays Crystal Clear. With over 50 micro-nutrients, the signature ingredient Pitera™ conditions skin and helps soothe skin surface concerns that can be caused by a range external aggressors such as harsh UV and pollution. When conditioned by Pitera™, skin is also able to lock moisture from within over time to overcome dryness, which can be caused by exposure to extreme hot and dry as well as cold and dry conditions.

SK-II Facial Treatment Essence is made up of 90% Pitera™. Photo courtesy of SK-II, used with permission.
SK-II Facial Treatment Essence is made up of 90% Pitera™. Photo courtesy of SK-II, used with permission.

“We continue to discover new miracles of Pitera™ and especially its ability to maintain Crystal Clear Skin no matter what condition you are in. We have teamed up with National Geographic to bring four of our SK-II loyal users and celebrities on grueling expeditions to some of the most extreme environments on earth to pit their skin against the harsh elements. We hope this groundbreaking campaign will inspire women with the confidence to see the world with no constraints and experience the transformative power of Crystal Clear Skin.”- Sandeep Seth, Marketing Director, Global SK-II

“National Geographic embodies a relentless pursuit to go further, to push boundaries, and to be pioneering in everything we do. Therefore there was no better partner for SKII in completing the Face the Wild, Face the Camera Extreme Expedition series. We are pleased to have provided guidance and in-field expertise for these series of vignettes to some of the most extreme places on earth.” –Yamini Ashish, Senior Vice President of Advertising Sales & Partnerships, FOX Networks Group, APAC and Middle East

For more information, please visit here.

 

In addition to Lifestyle411, Bevs Lim also contributes to Thrive Global and Huffington Post

Published by Lifestyle411

Thanks for visiting my blog: Lifestyle411.net I'm currently a lifestyle contributor for Thrive Global and am Amazon Influencer. I was a contributor for Huffington Post and Examiner.com. My stories can be found at https://www.thriveglobal.com/authors/103-beverly-lim --- and huffingtonpost.com/author/beverly-lim --- I'm a super mom, wife, daughter, sister, aunt and an awesome BFF. I stay organized, thanks to my wireless assistant: smartphone, tablets, and laptop. In addition to beauty, fashion, technology and traveling, I love arts & culture, food/wine, and indulge in very much needed "me" time whenever humanly possible! Dining out, cooking/entertaining family and friends throughout the year makes me happy. I'm addicted to shopping in order to have whatever required to compliment my every mood. I enjoy a good jog, especially after a challenging work day so I can release endorphins. A great session on the treadmill or bike makes me smile from cheek to cheek, no matter how stressful of a day I had! When I'm home and after my family and pets are asleep, I pamper myself with a facial mask, hair treatment and lose myself in an aromatherapy bubble bath. It's like being on a dreamy spa getaway -- till the family wakes up and it's time for me to feed the kids, walk the dogs, to go work... I just loving sharing new finds with all those who have the desire to discover the best of the best that life has to offer!

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