This new beauty destination is the ultimate guilty pleasure!

For all those who thought the Saks Wellery was spectacular, you haven’t seen anything yet! Now there is one floor designated to beauty only. Every beauty obsessed know that it can be a pain to roam through a department store in the beauty section which usually shares the floor with accessories, jewelry, purses and even men’s department! This is especially true when you’re on a lunch break and you need a quick facial or get that perfect makeup look for a special date. Finally, Saks Fifth Avenue remodeled and created the brand new Saks Fifth Avenue Beauty 2.0!

If you’re in the mood for a relaxing vegan and nontoxic manicure, cellulite-blasting treatment, a chin-tightening “workout” or finding an organic body wash for your pet, Saks Fifth Avenue’s new Beauty 2.0 is the place to go. It’s the latest and greatest one-stop shopping for all those cutting-edge beauty must-haves everyone has been dreaming about. Yes, that’s correct! Saks Fifth Avenue Flagship Store on Fifth Avenue is now the official next-gen, thanks to its massive 32,000-square-foot new Beauty 2.0 department. It is nearly 50% larger than the original beauty department on the ground floor, and offers 15 spa salons. There is also an 850-square-foot event space, where Saks will host beauty and wellness events. Take a look at this floor plan and see how amazing it is.

Saks new beauty lover’s paradise is a must-see for all those visiting NYC too. It’s home to about 120 plus cosmetics, skincare, fragrance, wellness brands and all the beauty experiences you can imagine! Saks’ new future of beauty floor caters to all customers’ needs. It can be brow and lash treatments, spa rooms, laser hair removal, manicures, massages, meditation and even a unique procedure that is like an intensive facial workout for your skin. It boasts of tightening and toning your face, without actually engaging in a sweaty workout. Here is a teaser of just some of the best of the best of beauty and wellness to pamper yourself with at Saks Beauty 2.0.

See below for a more detailed description of the new Saks Fifth Avenue Beauty 2.0 — the future of makeup, skincare, fragrance and wellness.

BEAUTY CONCIERGE: Serves as the floor ambassador and can help with:

• On-demand booking of treatments
• Buy online and pick up in store
• SaksFirst Beauty information and reward pick-up
• Customer service

BEAUTY CURATOR: Brand-independent beauty consultant that is skilled at assessing a customer’s skin
and recommending skincare treatment options from brands throughout the store.

CABINES: 15 spa treatment rooms, several of which are brand-dedicated: CHANEL,
Clé de Peau Beauté, Dior, Kiehl’s Since 1851, La Mer, La Prairie, Martine de
Richeville, Sisley Paris and SKINNEY MedSpa.

BEAUTY STUDIO EVENT SPACE: 850-square-foot event space for Saks or brands to host intimate events, including one-on-one makeup instruction and master classes.

SPECIAL EXPERIENCES:

• Brow services by Blink Brow Bar London
• Flower shop from EB Florals
• Natural face lifting by FaceGym
• Martine de Richeville’s slimming massage
• Laser hair removal, CoolSculpting, and more by Skinney MedSpa
• Organic manicures and meditation from sundays
• Custom fragrance blending and makeup personalization, and many more.

SAKSFIRST BEAUTY: Saks Fifth Avenue’s SaksFirst Beauty rewards program hand picks luxury beauty samples and exclusive gifts for beauty obsessives

COMPLIMENTARY SERVICES: Saks New York offers Beautiful Discoveries, more than 85 complimentary services, including skin consultations, express facials, eye treatments, skincare and color tips, foundation matching, brow shaping, and more

VENDOR HIGHLIGHTS:

• Gucci’s first new beauty concept store in the United States
• Dior spa room modeled after the Dior Institut at the Plaza Athenée in Paris
• A Guerlain Parfumeur boutique offering 110 iconic creations where visitors can choose their own scent through a digital consultation and personalize
  their own bottle
• First of its kind CHANEL spa room modeled after the CHANEL au Ritz Hotel Spa in Paris
• Ex Nihilo Osmologue for creating demi bespoke fragrances
• Personalized leather lipstick cases at Givenchy
• Lancôme custom foundation mixing
• Bond No. 9 custom fragrance blending station

APOTHECARY:  Saks’ 160-square-foot curated boutique of niche beauty products and expert favorites.
Total brands: 30 — Angela Caglia, Artis, Care/of, Christophe Robin, Chuda, Dyson, Foreo, GHD, Glow Recipe, Lancer Skincare, Leonor Greyl, Mario Badescu, Marvis,
Mason Pearson, Moroccanoil, Omorovicza, Patchology, Philip Kingsley, R+Co, Raincry, ReFa, Rodial, RODIN olio lusso, Rossano Ferretti, Sakara Life, simplehuman, Slip, Supergoop!, Tammy Fender, Tata Harper

EXCLUSIVE TO SAKS NEW YORK:  Art Meets Art, Bond No. 9, Burberry Bespoke*, Cellcosmet, Decorté, FaceGym, 15 Brands and 5 Brand collections: Floraïku, Hotel Couture, L’Artisan Parfumeur, Martine de Richeville, NEST Fine Fragrance*, Orveda, Penhaligon’s, Philip Kingsley, Prada Olfactories*, Proenza Schouler, ReFa, Maison Christian Dior, Viktor & Rolf Magic, Valmont

NEW TO SAKS NEW YORK (58 brands and 3 brand collections): Aesop, Angela Caglia, Amouage, Artis, Art Meets Art, Burberry Bespoke, By Terry, Care/of, Chantecaille, Christophe Robin, Chuda, Clive Christian, Brand collections: 3 Diana Vreeland, D.S. & Durga, Dyson, Foreo, GHD, Givenchy, Glow Recipe, Ex Nihilo, FaceGym, Floraïku, Frédéric Malle, Histoires De Parfums, Hotel Couture, L’Artisan Parfumeur, Lancer Skincare, Leonor Greyl, Maison Francis Kurkdjian, Mancera, Mario Badescu, Marvis, Montale, Moroccanoil, NEST Fine Fragrance*, Patchology, Philip Kingsley, Proenza Schouler, Natura Bissé, Omorovicza, Ormonde Jayne, Orveda, R+Co, ReFa, Rodial, RODIN olio lusso, Roja Dove, Rossano Ferretti, Sakara Life, Serge Lutens, simplehuman, SKINNEY MedSpa, Slip, sundays, Supergoop!, Tammy Fender, Tata Harper, The Perfumer’s Story, Maison Christian Dior, Valmont, Vilhelm Parfumerie

FULL BRAND MATRIX — Total 123 brands: Acqua Di Parma, AERIN Beauty, Aesop, Alexander McQueen, Amouage, Angela Caglia, Annick Goutal, Art Meets Art, Artis, Balenciaga, Blink Brow Bar London, Bobbi Brown, Bond No. 9, Bottega Veneta, Bulgari, Burberry, By Terry, Care/of, Cartier, Cellcosmet, Chanel, Chantecaille, Chloé, Christian Dior, Christian Louboutin, Christophe Robin, Chuda, Cire Trudon, Clarins, Clé de Peau Beauté, Clinique, Clive Christian, Creed, Decorté, Diana Vreeland, Dior, Diptyque, Dolce & Gabbana, D.S. & Durga, Dyson, EB Florals, Estée Lauder, Ex Nihilo, FaceGym, Floraïku, Foreo, Frédéric Malle, GHD, Giorgio Armani, Givenchy, Glow Recipe, Gucci, Guerlain, Hermès, Histoires De Parfums, Hotel Couture, House of Sillage, Jason Wu, Jo Malone London, Kiehl’s Since 1851, Kilian, L’Artisan Parfumeur, La Mer, La Prairie, Lancer Skincare, Lancôme, Laura Mercier, Le Labo, Leonor Greyl, MAC, Maison Francis Kurkdjian, Mancera, Marc Jacobs, Mario Badescu, Martine de Richeville, Marvis, Mason Pearson, Molton Brown, Montale, Moroccanoil, Mugler, Narciso Rodriguez, Nars, Natura Bissé, NEST Fragrances, Omorovicza, Ormonde Jayne, Orveda, Patchology, Penhaligon’s, Philip Kingsley, Prada, Proenza Schouler, R+Co, Raincry, ReFa, RéVive, Rodial, RODIN olio lusso, Roja Dove, Rossano Ferretti, Sakara Life, Salvatore Ferragamo, Serge Lutens, Shiseido, simplehuman, Sisley Paris, SK-II, SKINNEY MedSpa, Slip, sundays, Supergoop!, Tammy Fender, Tata Harper, The Perfumer’s Story, Tiffany & Co., Tom Ford

In addition to Lifestyle411, Bev also contributes to Medium, Steemit , Thrive Global and had formerly contributed to Huffington Post and Examiner.com.