American Girl Dolls are for all ages. By Charlie Lee, Lifestyle Editor & Products Tester My wife is an avid doll collector of American Girl dolls. It makes her feel like a little girl again. On our bedroom shelves are adorned with eight different American Girl dolls each, with their...
Social Media
SK-II and Katie Couric #ChangeDestiny Campaign
Is controversial, emotional, moving and sentimental for women world wide! I was incredibly moved by “Timelines”, the latest SK-II #ChangeDestiny campaign, that explores a new generation of women challenging societal pressures surrounding marriage. Global skincare brand, SK-II and investigative journalist Katie Couric launched, “Timelines” – a new docu-series that explores the evolving and controversial topic of marriage...
SK-II Launched Future X Smart Store at CES 2019 Global Stage of Innovation
Physical and Digital are the new beauty retail experience based on your flaws! SK-II featured the Future X Smart Store at CES 2019, as part of its global innovation journey to transform beauty retail experiences. Just when you thought SK-II’s skincare and beauty are the best of the best, it recently introduced an amazing concept of seamless “phygital” retail...
How Women Challenge Age Related Pressure
SK-II #INeverExpire campaign reminds women they never expire! Many women are constantly trying to look and feel younger with beauty and skincare products. More women today — even those who are in their 20’s and 30’s consider going under the knife. It’s not humanly possible to defy age and time, yet...
Sweethearts Publicly Declare Their Love To Secret Crush
On huge Time Square billboard right in the heart of the city! On Wednesday February 7, 2018 lovestruck New Yorkers will have an opportunity to publicly declare their love to their secret crush on a huge Times Square billboard, right in the heart of the city. What’s unique about this event is that each declaration video...
Holiday Beauty and Fashion Gift Guide
Deep discounts for the beauty and fashion obsessed. The holidays are here, so that means gifting to friends, family and the most important person of all — yourself! Don’t pay more money when you don’t have to. Be smart and digest Black Friday and Cyber Monday sales, because you’ll...
IT Cosmetics Celebrates Your Most Beautiful You
Jamie Kern Lima invites IT Girls and IT Guys to take the #ITCCchallenge! Everyone should brave and join the IT Cosmetics #ITCCchallenge. It’s a global movement to celebrate your most beautiful you by sharing your “before and after” using CC+ Cream SPF 50+ to support IT Fighters and...
SK-II Exciting New Global Campaign
Featuring international supermodel Behati Prinsloo Levine Prestige skincare brand SK-II partners with supermodel Behati Prinsloo Levine to document her skin transformation journey to her next spotlight moment! SK-II’s next big beauty campaign is #OneBottleAwayFrom will feature films, which can be found here. It stars three celebrities: supermodel Behati Prinsloo...
Don’t Underestimate the Importance of Telling Someone You Care
Make a positive impact around the world by telling people how much they matter. Now that Memorial Day has passed, summer is here, which means that close to half the year has gone by. With so many exciting things to do and experience, it feels like time is flying...